A had the opportunity to develop a type-treatment-based logo idenity that'll be used as a sub-brand of UpStreet for K-5th graders who want to learn more about who God is at the churches of North Point Ministries.
Jump Start is a unique 20-minute presentation where parents and kids learn what it means to have a personal relationship with Jesus. It is designed to help parents and their children begin talking about faith, and it is also the first step in our baptism process for kids in K–5th grades.
The "up and to the right" flow of this logo is intended to communicate the growth these kids will and are experiencing as they are a part of Jump Start. The different length yellow lines not only coincide with the yellows used in the UpStreet parent brand, but are different lengths to represent the various places in the journey that each of the K-5th grade ages might be on. Regardless of where they are on their journey, they might be ready to be a part of Jump Start.