How Would You Like Your Graphic Design?

How Would You Like Your Graphic Design?

There are times when things just need to be explained using a spectacular Venn diagram. I made this last night whilst sitting on a screened in porch by an outdoor fireplace when it was late. Design is a funny thing, not as funny as a Kangaroo jumping on a trampoline, but let’s be honest what is as funny as that? I’ll give you a little hint: nothing.

Anyways, I love design, but it has its limitations in the creation process. Hopefully this helps you understand what those are limitations are, and helps you choose how you would like your design work in the future.

Your thoughts?

Prints Now Available: Click here to be taken to the shop

50 Responses to “How Would You Like Your Graphic Design?”

  1. Avery Smith March 2, 2011 at 7:23 am #

    I’ve been explaining this to people for years. This poster delivers the message very well.

  2. Anita H. May 27, 2011 at 4:10 pm #

    I would LOVE to frame and hang this up in my office – do you have any prints available? Please email me if you do. Awesome job!!!!

  3. Franke September 4, 2011 at 9:54 am #

    This is beautiful in its simplicity.
    It truly articulates what I have been trying to communicate to clients (internal and external) for years!
    And I agree, I would love to hang this poster above my desk – as a picture paints a thousand words! Especially those kind conversations pertaining to the “coated in ugly sauce”!!!!!

  4. Nicolas Hoizey October 5, 2011 at 12:53 am #

    It doesn’t ship to France… :-(

    • Colin October 5, 2011 at 1:00 pm #

      unfortunately, I’m not longer able to print them at the moment, however i should be opening the store back up soon once I find another suitable printer. I’ll keep you in the know once it comes back for sale.

  5. Joe Woolworth March 21, 2012 at 6:22 am #

    We (the video team at our church) loved your concept so much we decided to make another tribute graphic to “How would you like your video?” Check it out. What do you think?

  6. Surien June 25, 2012 at 5:09 am #

    Hello Colin!

    I’ve seen your Infography a few months ago but now I decided to make my own version, translating (not literally but transmiting the main ideas) into spanish. I hope there won’t be a problem. I’ll post it in my website quoting your page and your work and then I will post it here.


    • Colin June 27, 2012 at 6:12 pm #

      Hey Surien,
      I appreciate you letting me know. If you want to save yourself the time, there have been a half dozen or so who’ve gone before you in the translating to spanish process if you wanted to just google for one of their options. However, I am always interested to see what others come up with. Thanks again for letting me know and for the attribution. I appreciate your integrity very much!

      Keep being amazing,

  7. george July 14, 2012 at 9:49 am #

    I am going to make a screen shot of this right now and send it to a few clients.

  8. Clipping Path July 18, 2012 at 3:04 am #

    I’ve been explaining this to people for years. I’m send picture my Boss

    • Darboscalante January 28, 2014 at 8:09 pm #


      I think that this infographic explains a lot of sell-buy circumstances. Although, in case of design, most of the time, people can’t concieve they are actually receiving a good that is product from an actual time investment of a person (or persons) that stop doing something that he (they) want to do the customer “thing”.

      • Darboscalante January 28, 2014 at 8:15 pm #

        Sorry, I’ve found some errors:

        “I think that this infographic explains a lot of sell-buy circumstances. Although, in the case of design, most of the time, people can’t concieve that they are paying and actually receiving a good that is a product from an actual time investment of a person (or persons) that “let to do something that he (they) want to do” to create the customer “thing”.

  9. Ken December 10, 2012 at 8:04 pm #

    Pretty sure free is a subset of cheap.

    • Colin December 15, 2012 at 4:36 pm #

      please tell me about the time you paid for something free.

  10. Corey December 27, 2012 at 9:09 am #

    Hi Colin,

    I found this earlier this year and thought it was great. I recreated it slightly and thought that i would show it to you. Hope you like it!

  11. Fidel February 10, 2013 at 2:37 am #

    Great…. But you forgot a circle… the one where the client wants it exactly their way, which may not be cheap, always great in their mind, fast as in they want it now, but yn way ou can’t deliver it that fast especially withn their budget.

    You might have it covered in utopia, but I think it deserves its own space.

  12. Kataskevi istoselidon March 7, 2013 at 6:18 pm #

    Awesome infographics….simple but too much to say!!!!

  13. Joel March 17, 2013 at 9:24 am #

    Hey, I love this. I featured it on my design humor website – with a link to this page.
    post -

  14. Nanette April 21, 2013 at 10:33 pm #

    Love this. Sadly there’s too much ugly sauce in the world as a result of 98% of clients stuck in the yellow and grey zones.

  15. greenvinemarketing April 24, 2013 at 11:52 am #

    There are no words to say it is a great post for new and smart web designers also.thank you for this post.

  16. We Do Recover May 21, 2013 at 5:20 am #

    This is funny!

    Graphic Design is HARD. We’ve been trying to do a few infographics in-house and keep falling WAY short of the mark. Thanks for the laugh and putting the final nail in our “we can do it ourselves” coffin.

  17. Heather July 19, 2013 at 12:32 pm #

    Love this!

  18. Rob August 14, 2013 at 5:15 pm #

    Shouldn’t the position of “Just in time to be too late” (refers to speed – therefore Fast) and “you get what you pay for” (refers to price therefore Cheap) be swapped?
    I know this is nit picky given the topic… :)

    • Colin August 19, 2013 at 10:38 am #

      That’s not how Venn Diagrams work. Thanks for the thoughts though.

  19. Lori August 20, 2013 at 11:51 pm #

    “If I had more time, I’d write a shorter letter” … thanks for distilling these concepts graphically! Seeing IS believing.

    Too bad the believers are mostly the do-ers, not the consumers. Anyway, lets all keep fighting the good fight — Thanks, Colin

  20. Mandar November 12, 2013 at 7:41 pm #

    Great illustration ! Getting great things fast and cheap is only utopia.

  21. Patsy April 2, 2014 at 9:09 pm #

    This is awesome. I’d love a print but the link to the shop is broken :(

  22. Davina K. Brewer August 12, 2014 at 8:13 am #

    This is great. Applies to so many things, certainly lots of communications, creative functions. And though I know how Venn Diagrams work, my only nitpick is the ‘great’ being relative in size to the other two. Anyone who’s done this a while knows ‘great’ is not easy (harder, more work that cheap and fast), it’s subjective and client taste a whole other matter. Plus it makes the ‘impossible’ unrealistically large; really those lines barely overlap. Still, love this. FWIW.

  23. Victor May 4, 2015 at 6:20 pm #

    Actually I aware your diagram long times ago and I always remind myself and my clients by this concept. Now I’m making a website for my production house. Could you mind I refer this diagram on my website page? I do wanna tell this concept to every customers by a simple way like this (probably I may change some of wording). I hope you don’t mind~

  24. Lindsay May 30, 2015 at 11:59 pm #

    I’ve seen this around a lot. It’s come up that people want to credit you when they share this image. Now that I know who you are (reverse google image search is awesome!) I will let them know. You were pretty talented back in the day. I can’t image the stuff you’re capable of now. Good onion mate.

  25. Sheryl July 26, 2015 at 11:19 pm #

    Looks great and it explains really well on what you will really get. As for me, one should be patient and shell out some $$ to get a great logo from professionals like and other great logo designers out there.


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